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Português do Brasil In foreign trade, those who plan ahead sell more, pay less, and suffer fewer delays. Seasonal dates don't appear out of nowhere; they require months of preparation, especially regarding international production and logistics.
In this guide, you will understand how each month impacts an importer's planning, which dates must be on your radar, and what needs to be done to ensure products arrive in Brazil at the right time.
January
Planning for may and june..
Strategic dates:
• Mother’s day
• Festa Junina (June Festivals)
January is not a "slow" month for importers. On the contrary, it is the time to look toward the middle of the year.
What to plan:
• Define product mix for Mother’s Day;
• Finalize orders for June Festival items;
• Ensure goods arrive in Brazil by April or May.
Those who wait too long risk missing the best sales window.
February
Planning for the Second Half of the Year.
Key Date:
• Chinese new year.
February is a critical month. This holiday directly impacts factories, production lead times, and shipping schedules.
What to plan:
• Organize orders for the second half of the year;
• Adjust production and shipping schedules for the post-holiday period.
Anticipating this avoids queues, delays, and rising costs.
March
Planning for july.
Strategic dates:
• World Cup.
March is the time to turn expectations into volume.
What to plan:
• Define volumes for event-related products;
• Close orders now to guarantee arrival by May.
Closing deals late means losing market share.
April
Planning for the second half of the year.
Highlight of the month:
• China Mission: The turning point for the second half of the year.
April is strategic for major decision-making.
What to plan:
• Monitor launches and trends;
• Evaluate new products and suppliers;
• Plan imports for the second half of the year;
• Finalize high-volume orders (Black Friday and Christmas).
This is where the year's biggest results are defined.
May
Planning for October
Strategic dates:
• Halloween;
• Children’s Day
May is the month to ensure the success of children's and themed sales.
What to plan:
• Define themed products and collections;
• Finalize production;
• Guarantee arrival in Brazil by September.
June
Planning for November.
Strategic Date:
• Black Friday.
There is a clear rule in the market: those who plan in June, sell in November.
What to plan:
• Finalize Black Friday orders;
• Define volumes and deadlines;
• Schedule arrival before November.
July
Planning for December.
Strategic Date:
• Christmas.
July decides the best month of the year for retail
What to plan:
• Finalize Christmas orders;
• Adjust kits and packaging;
• Guarantee arrival in Brazil by November.
August
Planning for February and March.
Strategic Date:
• Carnival 2027.
You don't plan Carnival during the summer.
What to plan:
• Define Carnival products;
• Finalize orders still in 2026;
• Ensure stock is in Brazil before February.
September
Planning for March and April.
Strategic Date:
• Easter.
This is where many fail, thinking "there's still time."
What to plan:
• Define Easter products;
• finalize production well in advance;
• Guarantee arrival before March.
October
Planning for Early 2027.
Strategic dates:
• New Year’s;
• Chinese New Year 2027;
• Canton fair 2027.
October ensures the next year starts without delays.
What to plan:
• Define products for New Year’s;
• Plan early 2027 imports;
• Organize schedules considering the Chinese New Year.
November
Consolidation and Final Adjustments for 2027.
Strategic dates:
• Black Friday;
• Fiscal year-end;
• Pre-Chinese New Year planning.
November is the month for strategic analysis.
What to plan:
• Evaluate sales performance and supplier reliability;
• Adjust final volumes for early 2027;
• Negotiate prices and conditions with Chinese suppliers;
• Define logistics priorities for the year-end peak.
December
Strategic execution and anticipation.
Strategic dates:
• Christmas;
• New Year’s;
• Commercial year-end;
• Final window before Chinese New Year.
December isn't just about closing—it's about looking ahead.
What to plan:
• Finalize strategic contracts for 2027;
• Expedite shipments before Chinese factory shutdowns;
• Ensure stock for the first quarter;
• Review cash flow and logistics costs.
Conclusion
Successful importing is not about reacting to the market, but anticipating its moves. A strategic calendar like this allows you to reduce costs, avoid stockouts, and seize the best opportunities of the year.
He who plans all year, sells all year.
Avoid mistakes when importing!
Having a specialized import consultancy can save you from many future risks. See what Genco Import & Export can do for you:
- Sourcing your product to find the best value for your product.
- Simulating all costs before you embark on this journey.
- Negotiating values with suppliers, freight forwarders, and customs brokers.
- Unifying all documents. Less headache for you!
- Closing the exchange rate for your process.
- Conducting inspections and issuing complete reports for your follow-up.
And much more!
Count on Genco for the best advisory for your imports.
Contact us and learn more about our services!
